E-learning App
Course completion state: turning an end to a new beggining
Project type
UX design
Now You Know is an E-Learning startup which focuses on making expert-led learning experiences accessible to users worldwide, from the comfort of their homes. Imagine following easy and beautifully made instructive video on how to decorate a fancy birthday cake, for example.
As a product designer, my role on this project was to characterize the completion user flow, and to lead the user to a new learning experience. It's not a goodbye yet!
Self development enthusiasts
Our users spend their free time exploring creative projects, learning both online and offline, and watching tutorials on YouTube and social media. They are eager to learn, experiment, and try new things.
Women aged 30–50
Our data indicates strong interest among women aged 30–50, many of whom are parents, across several segments.
People who follow creative influencers
In the social media era, creative hobbies are thriving. Craft-driven content is a major source of inspiration for people around the world.
Our users are the ones who make, bake, knit, and create. They share their work with others because they take pride in the new skills they develop from home.
Once users completed a course, their journey simply ended. We saw this problem clearly when our courses were hosted on an external platform, Teachable.
This critical moment, when users “finish” their interaction with the product, was left unresolved. Instead of becoming a point of continued engagement, it often led to drop-off.
The challenge was clear.
How might we turn this ending into a valuable new experience?
How do we reduce abandonment and maintain engagement?
Previously, with the experience outside our control, the only follow-ups were through email or social channels. We saw this gap as an opportunity to transform a dead end into a meaningful next step.
Increasing continued engagement
When completing an online course, the end can feel empty and leave users wondering, “Now what?”
This moment is an opportunity to guide them forward—encouraging them to share their achievement and discover new skills to learn.
Promote our platform through user achievements
When users share their completion certificates, they extend the product’s reach—exposing it to potential new users across social platforms and personal networks.
As our core pages were already avaliable, I used the DS Ui structure and design to craft variations on this task.
Best practice research
I studied “wow” moments across a range of products, analyzing how they handle completion and what they offer users next.
I looked at products from Youtube and Tinder to MasterClass, Spotify, Duolingo, and MyFitnessPal - apps that guide users through journeys of accomplishment and challenge.
Some lean into gamification, while others remain elegant and restrained, but all use this moment to introduce the next step and extend the experience.
Pencil and paper
I start with pencil and paper to quickly explore ideas without distractions. Low-fidelity sketching helps me focus on structure, flow, and core concepts before moving into more detailed design.After reviewing and refining the strongest directions with the team, I move into Figma to develop a more detailed, mid fidelity solution.
Review and final design to DEV
The UX designs were reviewed again and presented to the DEV team to collect feedback and avoid technical problems in the execution.
Recognition and validation of progress
Opportunities to share and feel proud
A sense of celebration after effort or routine
A rewarding moment at the end of an experience
