E-learning App

Course completion state: turning an end to a new beggining

Project type
UX design
About the product
Now You Know is a global startup which focuses on making expert-led learning experiences accessible to users worldwide, from the comfort of their homes. Imagine following easy and beautifully made instructive video on how to decorate a fancy birthday cake, for example.

As a product designer, my role on this project was to characterize the completion user flow, and to lead the user to a new learning experience. It's not a goodbye yet!
Who are our users?
Self development enthusiasts
Our users spend their free time exploring creative projects, learning both online and offline, and watching tutorials on YouTube and social media. They’re eager to learn and try new things.
30-50 aged women
Our data indicates strong interest among women, primarily parents, across several age segments.
People who follow creative influencers
On social media era, creation and hobbies are a hit! Crafty content is a main drive and a source of inspiration for many people around the globe.

Our users are the ones who constantly make, bake, knit, fix and tell everyonr about it -because they feel proud with the new skills they accommodate withput leaving their home.
The problem
While we have a good understanding of the way our users follow the content and view the course, we didn't have a solution to how to deal with user questions? When the courses were hosted in another platform, out ofour control, the users could reach out by email and sometimes were commenting upsetly on our instagram page when having problems, which clearly was not ideal.
The goals
Increasing continued engagement
When completing an online course, the end can feel empty and leave users wondering, “What now?”
This moment is an opportunity to guide them forward—encouraging them to share their achievement and discover new skills to learn.
Promote our platform through user achievements
When users share their completion certificates, they extend the product’s reach—exposing it to potential new users across social platforms and personal networks.
Work process
As our core pages were already avaliable, I used the DS Ui structure and design to craft variations on this task.
Best practice research
Studying closely the "Wow" moments in other products, collecting relevant options and product descisions. I checked different products - from Tinder to Masterclass, Spotify, Doulingo Zenly and other apps which take the user on a journey of accomplishment and challenges.
Pencil and paper
I started with pencil on paper sketching of the FAQ tab structure and task flow, and after discussing it with the team I concentrated in the two different approaches I designed and kept on with refining them and exploring all the nuances and options each one has.   

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Review and final design to DEV
The UX designs were reviewed again and presented to the DEV team to collect feedback and avoid technical problems in the execution.
UX design
After analyzing the business opportunities within the completion state, I designed two different UX approaches.
The challenge was identifying what matters most to the user at this moment: the certificate, sharing the achievement, the "sum up" of all the lessons or the “wow” moment after completing the learning experience.
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In both approaches, I chose to first celebrate the achievement, then offer both a short and an extended version of this moment, with different hierarchies of the achievements and the final reward.

My first understanding was that a share option here is a must, and this short process must lead to it and make it very easy.
UX principles considered
I explored success states and experience peaks by analyzing best practice products, both within and outside our domain.
This user-centered perspective helped clarify the value of the completion stage and guided my design decisions.
Peak-End Rule
Users remember experiences by their peak and ending, not only the whole journey. I want to amplify it with celebration and a final reward.
Positive Reinforcement & Motivation
By celebrating achievements and suggesting to share them we reinforce the likelihood of repeating it (starting another course).
Continuity
Encouraging to continue to next course in this stage reduces drop-off, maintains momentum, avoids “dead ends". An end is a new beggining.
Social Proof & Sharing
The sharing option is a crusial - it turns users into promoters, validates achievement socially, builds product visibility and combines social proof with growth centered design.
Emotional Design (Delight)
The delight layer in a product is an important encouragement and engagement tool. It adds personality, makes the experience memorable, and strengthens brand perception for the user.
The solution
Social proof for added trust, clarity and a fluent experience
In the final stage, I added to the design system the elements I needed and created the larger breaking points for DEV.
Option 1 - Simple share
Straightforward and direct, this option leads the user straight to the point—sharing their certificate of completion and spreading the word about both their achievement and our product among friends, family, and colleagues.

Confetti animation - pops out and drags up the content with opacity / fade out
Lesson page - default view with FAQ tab
FAQ tab - empty state (before any user sent questions). "Ask" button in the bottom.
FAQ tab - with questions.
"Ask" button in the bottom.
Native share
Option 2 - Course wrap (Spotify inspired)
This option is designed to truly celebrate the achievement and turn each course completion into a special event—something worth the wait and the effort.

In my view, this is the peak moment for the user, so I wanted it to feel rich, with layered animations, moments of reveal, and a sense of encouragement.

Celebration animation + course thumb + progress bar
Course thumb + user profile image
Content images horizontal animation + topics list
Horizontal animation + skills / techniques list
Social value - "you are now a part of a bit tribe"
Certificate share option + go back to all courses home
Native share
Again, suggestion to enjoy more content - with recomended courses
Product desicion
As our platform was in it's first MVP stage, the descion was to start with the simple share option and leave the more rich experience to later stages.
Final Ui screens
Social proof for added trust, clarity and a fluent experience
In the final stage, I added to the design system the elements I needed and created the larger breaking points for DEV.
Lesson page
Success state - pop-up
Certificate options
Most wanted - user shares (native)
After share snackbar message
File download option
Explore all courses option -back to home page
Desktop
Lesson page
Success state - pop-up
Certificate options
Most wanted - user shares
After share snackbar message
Explore all courses option -back to home page
Impact
This process clarified how critical the completion state is—both as an emotional peak and a key decision point for continued engagement. In e-learning products, these moments occur frequently, becoming important turning points in the core user journey.

The work reinforced several principles: designing for the peak-end moment, and balancing emotional reward with clear next actions. While the company’s direction later shifted, this exploration helped define potential strategies for the completion experience and informed future thinking around engagement and retention.
Ultimately, it shaped how I approach designing meaningful moments that drive both user value and product growth.
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